Gina Neff is a Senior Research Fellow and Associate Professor at the Oxford Internet Institute and the Department of Sociology at the University of Oxford. She studies the future of work in data-rich environments. She is the author of Venture Labor (MIT Press, 2012) and with Dawn Nafus Self-Tracking (MIT Press, 2016). Her writing for the general public has appeared in Wired, Slate and The Atlantic, among other outlets. She holds a Ph.D. in sociology from Columbia University, where she remains a faculty affiliate at the Center on Organizational Innovation.